Most conferences do a good job of teaching tactics but not in delivering a plan to implement those tactics. Without good business decisions physicians won’t have a practice to do those procedures. Track 3 – Staff Training, Business Procedures & Marketing focuses on the essential pillars of running the front-end of a practice. It includes what new practices and established practices need to know and do to have good cash flow, happy staff and patients, and a full patient schedule. During breakfast Saturday morning in the exhibit hall all staff and the decision maker (physician most times) will gather together to outline a strategic business and marketing plan. If they do this exercise, they will return home with a plan in hand.
Topics and speakers subject to change.
MODERATOR – Candace Crowe, People, Tips, Service, 2019 What’s Ahead
8:00-8:15 Welcome, Introduce Faculty, Announcements – Candace Crowe, TK Crowe
8:15-8:30 The Magic of How We Decide – Candace Crowe
8:30-9:45 A Look Back in Time for a Clear View Of What’s Ahead – Dana Fox
8:45-9:00 Tips for Opening a Successful Practice – W. Marshall Guy, MD
9:00-9:15 Creating Patients for Life: Applying the Ritz Carlton Service – April Linden
9:15-9:30 10 Tips to Becoming a Better Leader in Your Practice – Mara L. Shorr
9:30-9:45 From Not to Hot: Trends for 2019 & Beyond – Denise Mann
9:45-10:00 Panel: There Are No Dumb Questions: Q&A with the Pros
10:00-10:55 BREAK WITH EXHIBITORS
MODERATOR – Ryan Lehrl – Who/What Is Your Practice?
10:55-11:00 Announcements
11:00-11:15 Decide Who Your “Preferred” Patient Is – Catherine Maley, MBA
11:15-11:30 The Modern Office Practice: Front–Deskless – Melanie Petro, MD
11:30-11:45 Growing Your Practice through Community Interaction – W. Marshall Guy, MD
11:45-12:00 Branding Through the Patient Experience – Megan Persin
12:00-12:15 Staffing 2.0: Omni-Channel Customer Service in Your Front Office – Doug Hales
12:15-12:30 Panel: There Are No Dumb Questions: Q&A with the Pros
12:30-1:30 Lunch with Exhibitors
MODERATOR Juli Geldner, J.D., LL.M. – Invest in Your Own Assets First
1:30-1:45 Email Marketing: Stand Out, Build Trust, & Build ROI – TK Crowe
1:45-2:00 Advanced Pre/Post and Intraoperative Photography Techniques – Prabhat K. Bhama. MD, MPH
2:00-2:15 Action! Videos for Every Phase of the Buyer’s Journey – Ross A. Clevens, MD
2:15-2:30 How I Built Brand Equity in a Practice – Christy Perry
2:30-2:45 Hope is Not a Strategy – April Linden
2:45-3:00 Increase in Local Search Queries Makes Your Local SEO Strategy a Must – Peter Houtz
3:00-3:15 Panel: There Are No Dumb Questions: Q&A with the Pros
3:15-4:00 BREAK WITH EXHIBITORS
MODERATOR Samuel Peek – Website Analytics, SEO & Content
4:15-4:30 How to Uncover Missed Opportunities with Google Analytics – Bill Fukui
4:30-4:45 It Takes Two: The Intersection Between SEO & Good Writing – Denise Mann & David Evans PhD
4:45-5:00 Content That Engages: Telling Your Story Through Words & Pictures – TK Crowe
5:00-5:15 Service: The Hottest Thing in Online Marketing – Doug Hales
5:15-5:30 Make Your Web Pages (Services) Memorable & a Better User Experience – Peter Houtz
5:30-5:45 Integrating Digital & New Age Media for Millennial Success – David Evans PhD
5:45-6:00 Panel: There Are No Dumb Questions: Q&A with the Pros
Satellite Symposium (Non-CME – Reservation requested)
Sponsored By Galderma
5:45 – 7:15 Tulane Room
The Art of Innovation: Introducing Restylane Lyft for Midface with a Cannula
Speakers: Deirdre Hooper, MD and Parker Velargo, MD
Breakfast is served from 7:00 to 8:30 AM
MODERATOR Candace Crowe
HANDS-ON Workshop, Takes Place in the Exhibit Hall – Limit 7 each table. Worksheet for each workshop included.
8:00-8:30 Choose from:
Create An Email Strategy For The Year – TK Crowe
How to Maximize Your Internet Footprint; Name, Address. Phone (NAP) – Bill Fukui
How to Answer The Phone & Get the Most out of Each Ring – Catherine Maley, MBA
10 Ways Your Staff Can Credential Your Business – Mara L. Shorr
HIPAA: Do’s & Don’ts in the Aesthetic Practice – JuliAnn Y. Geldner, J.D., LL.M.
DIY Social Media – How to Create Ads that Work – Samuel Peek
What’s a KPI? How to Run Your Practice From Your Books Not Your Bank Account – John Gwin
How to Build A Solid PR Campaign – Melissa Ben-Yoseph
The Importance of Patient Centric Marketing – Why it’s not about you – Megan Persin
Even A Cosmetic Practice Needs a Facelift Now and Then – Dana Fox
8:30-9:00 Choose from:
Create An Email Strategy For The Year – TK Crowe
How to Maximize Your Internet Footprint; Name, Address, Phone (NAP) – Bill Fukui
How to Answer The Phone & Get the Most out of Each Ring – Catherine Maley, MBA
10 Ways Your Staff Can Credential Your Business – Mara L. Shorr
The Many Hats of a Practice Administrator; How To Do it All – JuliAnn Y. Geldner, J.D., LL.M.
DIY Social Media – How to Create Ads that Work – Samuel Peek
AR Nightmares! How to Avoid Billing Pitfalls & Get the Most From Your Payers – John Gwin
How to Incorporate an Ambulatory Surgical Center – Jose Barrera, MD
The Importance of Patient Centric Marketing – Why it’s not about you – Megan Persin
Even A Cosmetic Practice Needs a Facelift Now and Then – Dana Fox
9:00-9:30 Panel discussion & questions. How to apply what we’ve learned.
9:35-10:30 BREAK WITH EXHIBITORS
MODERATOR Dana Fox – Great Marketing is Not About You!
10:45-11:00 Storytelling with Before & Afters – Candace Crowe
11:00-11:15 Event Marketing: Bringing Your Brand to Life – Ross A. Clevens, MD
11:15-11:45 Why Most Marketing Doesn’t Work – Dana Fox
11:45-12:00 Time to Get your Party on! Ideas for Maximizing your Events – Kristy Murrow
12:00-12:15 Panel: There Are No Dumb Questions: Q&A with the Pros
12:15-12:20 Announcement Saturday Morning Decision Makers Only – Karen Zupko & Candace Crowe
12:05 – 1:30 Lunch with Exhibitors
MODERATOR – Megan Persin, Marketing & Your Front Office
1:30-1:45 Working With Media – The Basics – Melissa Ben-Yoseph
1:45-2:00 Measuring ROI from Marketing – Ryan Lehrl
2:00-2:15 Winning the Pricing Wars – Karen Zupko
2:15-2:30 Making Magic with the Phones – Christy Perry
2:30-2:45 Follow-Up: How to Keep Your Patients Coming Back – Mara L. Shorr
2:45-3:00 Panel: There Are No Dumb Questions: Q&A with the Pros
3:00-3:30 BREAK WITH EXHIBITORS
MODERATOR Karen Zupko, Everything Social
3:30-3:45 Why & How to Podcast – Melanie Petro, MD
3:45-4:00 Establishing a Brand Voice on Social Media – Megan Persin
4:00-4:15 Instagram 101 – Christel Malinski, MD
4:15-4:30 Social Media 301: Advanced Social Media Marketing Techniques – Doug Hales
4:30-4:45 Generating Leads Through Social Media – Jonathan Kaplan, MD
4:45-5:00 TBD
5:00-5:15 Smaller Audience, Bigger Returns: Building a Social Media Brand – Samuel Peek
5:15-5:30 Google Adwords: Capturing Your Potential Patient Online Through PPC – Tara Leifer
5:30-5:45 Panel: There Are No Dumb Questions: Q&A with the Pros
6:00-7:00 Social Hour RoofTop Bar Jung Hotel (Faculty Photo)
Breakfast is served from 7:00 to 8:30 AM
BREAKFAST SESSION IN THE EXHIBIT HALL: This is a new session. Must be a decision maker to sign up for this.
7:00-7:40 Choose from:
How To Price Profitably, Karen Zupko
Marketing Planner Workbook: Learn how to organize and prioritize all of your marketing efforts and create a strategic plan in four hours or less. Candace Crowe
7:45-8:20 Choose from:
How To Price Profitably, Karen Zupko
Marketing Planner Workbook: Learn how to organize and prioritize all of your marketing efforts and create a strategic plan in four hours or less. Candace Crowe
MODERATOR – Doug Hales, PR, SEO & Google
8:00-8:15 Key Steps To Media Success – Melissa Ben-Yoseph
8:15-8:30 Hey, Alexa – I need a fresh approach to SEO – Samuel Peek
8:30-8:45 5 Important Ways to Boost Your SEO Results Through User Experience – Bill Fukui
8:45-9:00 Building a Reputation That You Can be Proud of – a Surgeon’s Perspective – Jose Barrera, MD
9:00-9:15 How to Get More Patients From the Internet With the Same Amount of Traffic – Peter Houtz
9:15-9:30 TBD
9:30-9:45 Future Trends of Web Search, Voice Recognition & More – Brent Cavender
9:45-10:00 Panel: There Are No Dumb Questions: Q&A with the Pros
10:00-10:45 Break with Exhibitors
MODERATOR – Catherine Maley, Vendors, Personality & Being Nice
10:45-11:00 Mary Poppins Bag of Tricks: How to Choose The Right Vendors – JuliAnn Y. Geldner, J.D., LL.M.
11:00-11:15 What to Look for When Purchasing an EMR – W. Marshall Guy, MD
11:15-11:30 Handle With Care: How to Win Every Patient Personality Type – Christy Perry
11:30-11:45 Capturing Casual Conversations for Cash is Fun – Karen Zupko
11:45-12:00 How I use Clover Point of Sale – Melanie Petro, MD
12:00-12:15 Liability Prevention: You’ve Gotta Be Nice:) – Burke Robinson, MD
12:15-12:30 Panel: There Are No Dumb Questions: Q&A with the Pros
12:15-1:30 Lunch with Exhibitors
MODERATOR – Melissa Ben-Yoseph, Wrap up
1:30-1:45 GeoFencing, Tips To Target Your Patients in Local Areas on Mobile Ads! – Tara Leifer
1:45-2:00 YouTube Q&A with the Surgeon – Catherine Maley, MBA
2:00-2:15 Why New & Ongoing Website Promotion is Critical – Brent Cavender
2:15-2:30 Best Practices Within The Office: From Converting To Scheduling Leads – Ryan Lehrl
2:30-2:45 Tips on Becoming “The Best Aesthetic Practice” in the US – Steven F. Weiner, MD
2:45-3:00 Panel: There Are No Dumb Questions: Q&A with the Pros
3:00 End of Track 3
2019
26th State-of-the-Art in Facial Aesthetics
At the Jung Hotel in New Orleans
March 28-31, 2019
