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26th State-of-the-Art in Facial Aesthetics

Jung Hotel,
New Orleans, LA

March 28-31, 2019

Register Now

Staff Training, Business Procedures & Marketing

Most conferences do a good job of teaching tactics but not in delivering a plan to implement those tactics. Without good business decisions physicians won’t have a practice to do those procedures. Track 3 Staff Training, Business Procedures & Marketing focuses on the essential pillars of running the front-end of a practice. It includes what new practices and established practices need to know and do to have good cash flow, happy staff and patients, and a full patient schedule. During breakfast Saturday morning in the exhibit hall all staff and the decision maker (physician most times) will gather together to outline a strategic business and marketing plan. If they do this exercise, they will return home with a plan in hand.

The following is a proposed schedule, with times and titles of presentations planned–it is subject to change. Check back soon for speaker names and other updates.

THURSDAY MARCH 28

MODERATOR – Candace Crowe, People, Tips, Service, 2018 What’s Ahead
8:00-8:15 Welcome, Introduce Faculty, Announcements. Candace Crowe
8:15-8:30 The Magic of How We Decide. Candace Crowe
8:30-9:45 A Look Back in Time for a Clear View Of What’s Ahead. Dana Fox
8:45-9:00 Tips for Opening a Successful Practice. W. Marshall Guy, MD
9:00-9:15 Creating Patients for Life: Applying the Ritz Carlton Service. April Linden
9:15-9:30 10 Tips to Becoming a Better Leader in Your Practice. Mara L. Shorr
9:30-9:45 From Not to Hot: Trends for 2019 & Beyond. Denise Mann
9:45-10:00 Panel: There Are No Dumb Questions: Q&A with the Pros

10:00-10:55 BREAK WITH EXHIBITORS

MODERATOR – Ryan Lehrl – Who/What Is Your Practice?
10:55-11:00 Announcements
11:00-11:15 Decide Who Your “Preferred” Patient Is Catherine Maley, MBA
11:15-11:30 Building a Reputation That You Can be Proud of – a Surgeon’s Perspective Jose Barrera, MD
11:30-11:45 Growing Your Practice through Community Interaction. W. Marshall Guy, MD
11:45-12:00 Branding Through the Patient Experience Megan Persin
12:00-12:15 Staffing 2.0: Omni-Channel Customer Service in Your Front Office. Ryan Miller
12:15-12:30 Panel: There Are No Dumb Questions: Q&A with the Pros

12:30-1:30 Lunch with Exhibitors

MODERATOR Juli Geldner, J.D., LL.M. – Invest in Your Own Assets First
1:30-1:45 Email Marketing: Stand Out, Build Trust, & Build ROI. TK Crowe
1:45-2:00 Advanced Pre/Post and Intraoperative Photography techniques, Prabhat K. Bhama. MD, MPH
2:00-2:15 Action! Videos for Every Phase of the Buyer’s Journey, Ross A. Clevens, MD
2:15-2:30 Taking Advantage of Patient Wait Times. TK Crowe
2:30-2:45 Hope is Not a Strategy. April Linden
2:45-3:00 Increase in Local Search Queries Makes Your Local SEO Strategy a Must. Peter Houtz
3:00-3:15 Panel: There Are No Dumb Questions: Q&A with the Pros

3:15-4:00 BREAK WITH EXHIBITORS

MODERATOR Samuel Peek – Website Analytics, SEO & Content
4:00-4:15 How to Uncover Missed Opportunities with Google Analytics. Bill Fukui
4:15-4:30 How to Create a Campaign from Scratch in 2019. Michael D’Elicio
4:30-4:45 It Takes Two: The Intersection Between SEO & Good Writing. Denise Mann & David Evans PhD
4:45-5:00 Content That Engages: Telling Your Story Through Words & Pictures. TK Crowe
5:00-5:15 Service: The Hottest Thing in Online Marketing. Ryan Miller
5:15-5:30 Make Your Web Pages (Services) Memorable & a Better User Experience. Peter Houtz
5:30-5:45 Integrating Digital & New Age Media for Millennial Success. David Evans PhD
5:45-6:00 Panel: There Are No Dumb Questions: Q&A with the Pros

FRIDAY MARCH 29

HANDS-ON 9 Workshops, Limit 7 each table. Worksheet for each workshop included.

8:00-8:30 Choose from:
Create An Email Strategy For The Year. TK Crowe
How to Maximize Your Internet Footprint; Name, Address. Phone (NAP). Bill Fukui
How to Answer The Phone & Get the Most out of Each Ring. Catherine Maley, MBA
10 Ways Your Staff Can Credential Your Business, Mara L. Shorr
HIPAA: Do’s & Don’ts in the Aesthetic Practice. JuliAnn Y. Geldner, J.D., LL.M.
DIY Social Media – How to Create Ads that Work. Samuel Peek
What’s a KPI? How to Run Your Practice From Your Books Not Your Bank Account. John Gwin
How to Build A Solid PR Campaign, Melissa Ben-Yoseph
The Importance of Patient Centric Marketing – Why it’s not about you, Megan Persin

8:30-9:00 Choose from:
Create An Email Strategy For The Year. TK Crowe
How to Maximize Your Internet Footprint; Name, Address, Phone (NAP). Bill Fukui
How to Answer The Phone & Get the Most out of Each Ring. Catherine Maley, MBA
10 Ways Your Staff Can Credential Your Business. Mara L. Shorr
The Many Hats of a Practice Administrator; How To Do it All. JuliAnn Y. Geldner, J.D., LL.M.
DIY Social Media – How to Create Ads that Work. Samuel Peek
AR Nightmares! How to Avoid Billing Pitfalls & Get the Most From Your Payers. John Gwin
How to Incorporate an Ambulatory Surgical Center. Jose Barrera, MD
The Importance of Patient Centric Marketing – Why it’s not about you. Megan Persin

9:00-9:30 Panel discussion & questions. How to apply what we’ve learned.

9:35-10:30 BREAK WITH EXHIBITORS

MODERATOR Dana Fox – Great Marketing is Not About You!
10:30-10:45 Captive Audiences: Taking Advantage of Wait Times. TK Crowe
10:45-11:00 Storytelling with Before & Afters. Candace Crowe
11:00-11:15 Event Marketing: Bringing Your Brand to Life, Ross A. Clevens, MD
11:15-11:45 Why Most Marketing Doesn’t Work. Dana Fox
11:45-12:00 Panel: There Are No Dumb Questions: Q&A with the Pros
12:00-12:05 Announcement Saturday Morning Decision Makers Only, Karen Zupko & Candace Crowe

12:05 – 1:30 Lunch with Exhibitors

MODERATOR – Rosy Zion, Marketing & Your Front Office
1:30-1:45 Working With Media – The Basics. Melissa Ben-Yoseph
1:45-2:00 Measuring ROI from Marketing. Ryan Lehrl
2:00-2:15 Winning the Pricing Wars. Karen Zupko
2:15-2:30 Making Magic with the Phones. Christy Perry
2:30-2:45 Follow-Up: How to Keep Your Patients Coming Back. Mara L. Shorr
2:45-3:00 Panel: There Are No Dumb Questions: Q&A with the Pros

3:00-3:30 BREAK WITH EXHIBITORS

MODERATOR Karen Zupko, Everything Social
3:30-3:45 Dr. Miami’s Guide to Cosmetic Medicine in the Age of Social Media. Rosy Zion
3:45-4:00 Establishing a Brand Voice on Social Media, Megan Persin
4:00-4:15 Instagram 101. Christel Malinski, MD
4:15-4:30 Social Media 301: Advanced Social Media Marketing Techniques. Ryan Miller
4:30-4:45 Generating Leads Through Social Media. Jonathan Kaplan
4:45-5:00 The Secret To Social Media – Facebook Messenger & Chat Bots. Timour Haider
5:00-5:15 Smaller Audience, Bigger Returns: Building a Social Media Brand. Samuel Peek
5:15-5:30 Google Adwords: Capturing Your Potential Patient Online Through PPC. Tara Leifer
5:30-5:45 Panel: There Are No Dumb Questions: Q&A with the Pros

6:00-7:00 Social Hour Roof Top Bar Jung Hotel (Faculty Photo)

SATURDAY MARCH 30

BREAKFAST SESSION IN THE EXHIBIT HALL: This is a new session. Must be a decision maker to sign up for this.

7:00-7:40 Choose from:
How To Price Profitably, Karen Zupko
Marketing Planner Workbook: Learn how to organize and prioritize all of your marketing efforts and create a strategic plan in four hours or less. Candace Crowe

7:45-8:20 Choose from:
How To Price Profitably, Karen Zupko
Marketing Planner Workbook: Learn how to organize and prioritize all of your marketing efforts and create a strategic plan in four hours or less. Candace Crowe

MODERATOR – Ryan Miller, PR, SEO & Google
8:00-8:15 Key Steps To Media Success. Melissa Ben-Yoseph
8:15-8:30 Hey, Alexa – I need a fresh approach to SEO. Samuel Peek
8:30-8:45 5 Important Ways to Boost Your SEO Results Through User Experience. Bill Fukui
8:45-9:00 How to Improve Your Visibility on Google Maps. Michael D’Elicio
9:00-9:15 How to Get More Patients From the Internet With the Same Amount of Traffic. Peter Houtz
9:15-9:30 Secret Keywords You Are Missing in Your SEO Strategy. Timour Haider
9:30-9:45 Future Trends of Web Search, Voice Recognition & More. Brent Cavender
9:45-10:00 Panel: There Are No Dumb Questions: Q&A with the Pros

10:00-10:45 Break with Exhibitors

MODERATOR – Catherine Maley, Vendors, Personality & Being Nice
10:45-11:00 Mary Poppins Bag of Tricks: How to Choose The Right Vendors. JuliAnn Y. Geldner, J.D., LL.M.
11:00-11:15 What to Look for When Purchasing an EMR. W. Marshall Guy, MD
11:15-11:30 Handle With Care: How to Win Every Patient Personality Type. Christy Perry
11:30-11:45 Capturing Casual Conversations for Cash is Fun. This is how you do it. Karen Zupko
11:45-12:00 Liability Prevention: You’ve Gotta Be Nice:). Burke Robinson, MD
12:00-12:15 Panel: There Are No Dumb Questions: Q&A with the Pros

12:15-1:30 Lunch with Exhibitors

MODERATOR – Melissa Ben-Yoseph, Wrap up
1:30-1:45 GeoFencing, Tips To Target Your Patients in Local Areas on Mobile Ads! Tara Leifer
1:45-2:00 YouTube Q&A with the Surgeon. Catherine Maley, MBA
2:00-2:15 Why New & Ongoing Website Promotion is Critical. Brent Cavender
2:15-2:30 Best Practices Within The Office: From Converting To Scheduling Leads. Ryan Lehrl
2:30-2:45 Tips on Becoming “The Best Aesthetic Practice” in the US. Steven F. Weiner, MD
2:45-3:00 Panel: There Are No Dumb Questions: Q&A with the Pros
3:00 End of Track 3

2019

26th State-of-the-Art in Facial Aesthetics

At the Jung Hotel in New Orleans

March 28-31, 2019

Symposium Sponsors

Candace Crowe Design
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