Guest post by FFAS symposium presenter, Candace Crowe, candacecrowe.com
To My Readers,
I’ve been called mom by more than just my sons. Throughout their lives their friends called and still call me Momma Crowe*. So, when I met Sterling, a young physician starting out in Beverly Hills, and he asked me to give him advice like I would give to my sons, I knew I wanted to help. This is my first “Letter to Sterling”.
Good morning Sterling,
Today we will be exploring three out-of-the-box approaches to reviews.
The hero of your practice is the patient. You are the guide in their life story. Remember the reason they come to you is to make their lives better. Focus on them and your life is rewarded.
Patients like to know that they are in good hands. This is minimal-cost, fun and genuine way to let them know that you have helped others reach their beauty goals. Dedicate a wall in your practice to motivational sayings and autographs. Take a photo of the patient in front of it after they signed and email it to them. It’s a great story for sharing 😀
Make this page about them. The reason they leave a review is to help other people who want to have procedures by you, not to feed your ego 🙂 Use your testimonial wall as a masthead and include patient videos. Yes, provide links where they can easily go to Yelp, Rate MD, Google etc, but be sure to included them on your site. Remember you own the content on your own site NOT the review sites. Build equity in your own practice first.
I taught my sons early on that it helps to give a simple gift when you ask for something. Just ask my son TK the next time you call in. Get mom in a good mood and she’s more likely to say yes.
Give your patient a honey stick, then ask for a review. A honey stick is a surprise shot of sweetness. Try it, watch your patient light up with a smile and say “Yes, I can leave a review for you!”
Remember: reviews are just one piece of your marketing efforts. To make them the most effective you need a strategic plan first. Let’s talk more about this during our next phone call.
You have all you need to be successful. So listen to your heart and do not follow the herd. Remember to live from your strength, not your fears.
AKA “Momma Crowe”