State-of-the-Art in Facial Aesthetics

2014 FFAS Symposium Program

April 9-13, 2014, at the InterContinental Buckhead Hotel in Atlanta, GA

This symposium is offered to all surgeons, physicians, nurses and ancillary staff involved with facial aesthetic surgery and non-surgical aesthetic procedures. Office personnel (business managers, receptionists, patient coordinators, advertising and marketing staff) are encouraged to come and learn the latest innovations regarding office and business management with techniques for attracting new patients and retaining current patients.

Please click on a track title to expand information. Schedule is subject to change.

Track 1

Hair, Implants, Rhinoplasty, Blepharoplasty, Facelift, Patient Safety

Wednesday April 9, 2014
Hair session
Moderator: Samuel M. Lam, MD & Emina Karamanovski, MD

12:30 Welcome & Hair Loss Basics–Samuel M. Lam, MD
12:45 How I Do It Step-By-Step Overview–Sheldon S. Kabaker, MD
1:10 Anesthesia in Hair Restoration–Kenneth L. Williams, MD
1:25 Donor Harvesting: Strip & FUE-Kenneth L. Williams, MD
1:45 Hairline Design-Samuel M. Lam, MD
2:00 Hands-on Hairline Design Workshop- All Faculty
2:30 Recipient Site Creation-Samuel M. Lam, MD
2:45 Hands-on Recipient Site Creation-All Faculty
3:15 Crown Hair Transplant-Samuel M. Lam, MD
3:30 Break
4:00 Female Hair Transplant-Sheldon S. Kabaker, MD
4:15 How I Do It: Graft Calculation & Planning-Emina Karamanovski, MD
4:30 Assistant Role: Graft Preparation-Emina Karamanovski, MD
4:45 Assistant Role: Graft Placement-Emina Karamanovski, MD
5:00 Hands-on Graft Preparation & Placement-Emina Karamanovski
5:15 Medical Management of Hair Loss-Bruce J. Ballon, MD
5:30 Difficult Cases Panel (All Faculty)-Moderator Bruce J. Ballon, MD
5:45 Understanding Long-Term Issues-Sheldon S. Kabaker, MD
6:00 How I Do It Panel–Kenneth W. Anderson, MD
6:30 Break
6:45 Skin Conditions: When to Not Operate-Kenneth L. Williams, MD
7:00 Other Hair Transplant Procedures-Samuel M. Lam, MD
7:15 Marketing Panel-Louis M. DeJoseph, MD Moderator
7:45 Q/A-All Faculty
8:00 Adjourn

Implant Session
Moderator: Oscar M. Ramirez, MD

12:00 Facial Analysis-John L. Frodel, MD
12:25 Stereolithopgraphy: An Advanced Method to Improve Results and Decrease Dissatisfaction-Oscar M. Ramirez, MD
12:50 Chin Implantation-Farzad R. Nahai, MD
1:15 Mandibular Augmentation: Prejowl and Chin Implants-James R. Shire, MD
1:40 Mandibular Matrix Implant System: A Method to Enhance the Lower Face and Neck-Oscar M. Ramirez, MD
2:05 Chin-Jaw Contouring – The New Wave-Edward O. Terino MD
2:30-3:00 Break

Moderator: John L. Frodel, MD
3:00 Vertical and Asymmetric Chin Discrepancies: Evaluation and Management Options-John L. Frodel, MD
3:25 Augmenting the Facial Skeleton with Hydroxapatite-Steven R. Jacobson, MD
4:00 Cheek Implants-William E. Silver, MD
4:25 Midface Volumizing with Minimally Invasive Permanent but Reversible Implants-Edward O. Terino MD
4:50 Periorbital Rejuvenation and Beautification with Porous Polyethylene Implants-Oscar M. Ramirez, MD
5:15-5:40 TBD
5:40-6:20 Facial Implant Challenges-Moderator-Oscar M. Ramirez, MD, Panel (Edward O.Terino, MD, John L. Frodel MD, James R. Shire, MD, William E. Silver, MD, Farzad R. Nahai, MD)


Thursday, April 10, 2014
6:30-7:30 Videos

Moderator: Farzad R. Nahai, MD

7:30 Introduction To Rhinoplasty-Anatomy, Analysis, and Planning-Farzad R. Nahai, MD
8:00 Alar Base Modification-Timothy M. Greco, MD
8:20 African American Rhinoplasty-Wm. Russell Ries, MD
8:40 The Natural Looking Dorsum Spreader and Auto-spreader Grafts-Fred G. Fedok, MD
9:00 Is Endonasal Rhinoplasty A Lost Art?-Robert L. Simons, MD
9:20 Gortex Dorsal Augmentation-Seth Yellin, MD
9:40 Tips to Correct the Crooked Nose-J. Randall Jordan, MD
10:00 BREAK with Exhibitors

Moderator: William E. Silver, MD
10:30 My Preferences in Nasal Tip Surgery after 41 Years-Robert L. Simons, MD
11:00 Comprehensive Approach, Mastery of the Tip-Joe M. Gryskiewicz, MD
11:20 Secondary Rhinoplasty-William E. Silver, MD
11:50 Complications in Rhinoplasty-Joe M. Gryskiewicz, MD
12:05 Panel discussion – Farzad R. Nahai, MD, Moderator – Joe M. Gryskiewicz, MD, William E. Silver, MD, Robert L. Simons, MD, Fred G. Fedok, MD, J. Randall Jordan, MD, Wm. Russell Ries, MD
12:30 Lunch With Exhibitors

Moderators: Stephen E. Metzinger, MD
1:45 Subgaleal Endoscopic Forehead Lift–Richard D. Zeph, MD
2:10 Endoscopic Forehead Lift that Works for the Short & Long Term-It Is the Details–Steven Perkins, MD
2:20 Q &A.
2:30 Pre-Trichial Forehead Lift–E. Gaylon McCollough, MD
2:55 Reducing the Tall Forehead with and without Lifting of the Brow-Sheldon S. Kabaker, MD
3:20 Q&A
3:30 Break with exhibitors
4:15 Limited Brow Lifting for Lateral Hooding–John L. Frodel, MD
4:30 Combining Face Lift & Temporal Brow Lift-Fred Aguilar, MD
4:45 Combining Endoscopic Brow Lifting with Fat Grafting-Kamran Khoobehi, MD
5:05 Frontal Branch Facial Nerve Anatomy–Salvatore C. Lettieri, MD
5:15 Endoscopic Forehead Technique–Jorge de la Torre, MD
5:30 Implants for the Brow–Edward O. Terino, MD
5:45 Trans-Blepharoplasty Browlift–Phillip R. Langsdon, MD
6:00 Sigmoid Blepharoplasty/Browlift-John Fezza, MD
6:15 Q&A
6:30 End of Day
6:30 Company Sponsored Event- Evidence Based Evaluation of a Novel Skin Resurfacing Device- Dr. Brian Biesman, MD (sponsored by Syneron/Candela)

Friday, April 11, 2014
6:30-7:30 Videos
Moderators: J. Randall Jordan, MD

7:30 The Upper Eyelid Crease-Why it Deserves Your Respect-Ted Wojno, MD
7:40 Biomechanics of Eyelid Movement- Current Concepts-Sonny McCord, MD
7:50 Preoperative Eyelid Examination and Patient History-Rebecca Metzinger , MD
8:00 Eyelid Malposition-Ted Wojno, MD
8:10 Small Aponeurosis Resection Ptosis Repair- 50 patient series-John Martin, MD
8:20 Q&A
8:25 Ptosis Repair with Blepharoplasty-Sara Wester, MD
8:35 Traditional Upper Lid Blepharoplasty-J. Randall Jordan, MD
8:45 Fat Preservation in Upper Blepharoplasty-John Fezza, MD
8:55 Blepharoplasty in the Asian Eyelid-Samuel M. Lam, MD
9:05 My Approach to Asian Eyelid Surgery-Kamran Khoobehi, MD
9:15 Q&A – J. Randall Jordan, MD, Sara Wester, MD, John Fezza, MD, Samuel M. Lam, MD, Kamran Khoobehi, MD
9:25 Upper Blepharoplasty and Browpexy-Oscar M. Ramirez, MD
9:35 Why Even use the Transcutaneous Approach?–Steven Perkins, MD
9:45 Laser Assisted Lower Lid Blepharoplasty-William H. Truswell, MD
9:55 Fat Transposition Lower Lid Blepharoplasty vs Filler-John Martin, MD
10:05 Assessment and Treatment of Lower Lid Laxity for Blepharoplasty-John Fezza, MD
10:15 Rejuvenation of the Lower Eyelid in the 21st Century-Edwin F. Williams, MD
10:25 Q&A

Moderator: John Fezza, MD
11:15 Blepharoplasty: The Right Operation for the Right Conditions-E. Gaylon McCollough, MD
11:45 PANEL “Why I Like My Current Lower Blepharoplasty Technique Better than my Last One” (John Fezza, MD, Moderator, Panelists – Ted Wojno, MD, John Martin, MD, William H. Truswell, MD , J. Randall Jordan, MD, Sara Wester, MD)
12:15-1:15 LUNCH

Friday PM April 11th 1:15-3:30
Mid-Face Section

Moderator: Sara Wester, MD
1:15 Deciphering the Mid-Face–Fred G. Fedok, MD
1:30 Extended lower lid skin muscle bleph; more than a bleph, less than a midfacelift-Daniel E. Rousso, MD
1:45 The “Cheeklift Lite”-Sonny McCord, MD
2:00 Fat Sparing Lower Eyelid Blepharoplasty with Midface Lift-Richard D. Zeph, MD
2:15 Endoscopic Midface Rejuvenation-Oscar M. Ramirez, MD
2:45 A Comprehensive Approach to Midface Rejuvenation-Edwin F. Williams, MD
3:15 Sub Orbital Alloplastic Volumizing-Edward O. Terino, MD

Moderator: Richard M. Bensimon, MD
4:15 Facelifting: Application of a New Classification-E. Gaylon McCollough, MD
4:30 Surgical anatomy of the Face, A Special approach-Steven R. Jacobson, MD
4:45 The MACS Lift: What I have Learned about its Application-Fred G. Fedok, MD
4:55 Submental SAL without Platysmaplasty-Joe M. Gryskiewicz, MD
5:05 Conservative Approaches for the Early Career Surgeon-Ryan N. Heffelfinger, MD
5:15 The Versatility of the extended Pursestring Facelift-John L. Frodel, MD
5:25 The New World of Customizing Midface and Pre Mandible Implants–Edward O. Terino, MD
5:45 Shortcomings of the Short Scar Facelift-E. Gaylon McCullough, MD
6:00 Peri Oral Rejuvenation-Galen Perdikis, MD
6:15 Panel Discussion: How Would I Handle this Case? Case Presenter: Jill Hessler – Moderator-Richard Bensimon, MD,; Panelists: Steven R. Jacobson, MD, Fred G. Fedok, MD, Joe M. Gryskiewicz, MD, Ryan N. Heffelfinger, MD, Edward O. Terino, MD, E. Gaylon McCollough, MD, Galen Perdikis, MD

Saturday, April 12, 2014
6:30-7:45 Videos

Moderator: Foad Nahai, MD

8:00 Why Liposuction and Fat Grafting are Still an Important part of Facelift-Steven Perkins, MD
8:10 Simultaneous Facelift and Laser Resurfacing-William H. Truswell, MD
8:20 Alloplastic Implants vs. Fat vs. Fillers-Edward O. Terino, MD
8:30 Facial Nerve Avoidance-Fred G. Fedok, MD
8:40 Discussion and Q&A
9:00-10:00 Special Breakout Session – How I Do Fat Grafting-Kamram Khoobehi, MD
9:00 Facelifting with Fibrin Sealants-James R. Shire, MD
9:10 The Zeta Facelift: How to make Inconspicuous Standard Facelift incisions-Oscar M. Ramirez, MD
9:20 SMAS Management during Facelift-Foad Nahai, MD
9:30 Facelift under Local Anesthesia: Minimizing Pain-Luis Vasconez, MD
9:50 Improving the Obtuse Difficult Neck-Phillip R. Langsdon, MD
10:00 Direct Cervicoplasty-Seth Yellin, MD
10:15-11:00 Break

Moderator: J. Randall Jordan, MD
11:00 Secondary Submentoplasty: A Technique Worth Learning to do Well-Steven Perkins, MD
11:10 A 27 year Progressive Experience in Facelift Surgery-Richard D. Zeph, MD
11:30 Keeping Facial Fat Grafting Simple and Safe-Galen Perdikis, MD
11:50 35 Years of Facelifting-E. Gaylon McCollough, MD
12:10 Case Presentation Moderator- Luis Vasconez, MD Panelists (Foad Nahai, MD, Ryan N. Heffelfinger, MD, John L. Frodel, MD, Fred G. Fedok, MD, Richard D. Zeph, MD, E. Gaylon McCollough, MD )
12:30-1:30 Lunch with Exhibitors

Moderators: Louis M. DeJoseph, MD
1:30 Multi-level Phenol-Croton Oil Peels, the New Gold Standard-James R. Shire, MD
1:45 When to lift, When to Laser: Has Technology Replaced Surgery?-J. Kevin Duplechain, MD
2:00 Facial Skin Resurfacing: Combining Chemical Peels, Dermabrasion and Laser Therapy-E. Gaylon McCullough, MD
2:15 The Icing on the Cake – Post Facelift Non-Surgical Optimization-Grant Stevens, MD
2:30 Combining CO2 Laser Skin Resurfacing [non-fractionated] With Aging Face Surgery-Timothy M. Greco, MD
2:45 New Technology to Aid Facelifting-Jason Pozner, MD
3:00 What to do and What not to do in Face Lifting-Luis Vasconez, MD
3:15 Q&A – Moderator-Louis M. DeJoseph, MD; Panelists: James R. Shire, MD, E. Gaylon McCullough, MD, Grant Stevens, MD, Timothy M. Greco, MD, Jason Pozner, MD, Luis Vasconez, MD
3:30 Break with Exhibitors

Moderator: Richard M. Bensimon, MD
4:15 “Laserbrasion”: The Combination of CO2 Laser and Dermabrasion-John Fezza, MD
4:35 Simultaneous Lower Eyelid Surgery and Peeling-Richard M. Bensimon, MD
4:55 Traditional CO2 vs. Fractional CO2 Resurfacing: Which One, When and Why?-Michael Persky, MD
5:15 Peels, Lasers and Dermabrasion: Why we Need Them All-Daniel E. Rousso, MD
5:35 Panel Discussion Q and A Moderator-Gregory Hetter, MD (Timothy M. Greco, MD, Jason Pozner, MD, John Fezza, MD, Daniel E. Rousso, MD, James R. Shire, MD, Fred G. Fedok, MD, E. Gaylon McCollough, MD, William H. Truswell, MD, Michael Persky, MD)
6:00 End
6:45 Join the Faculty for Dinner at Maggiano’s Little Italy.

Sunday, April 13, 2014
6:30-7:45 Videos

Moderator: Salvatore C. Lettieri, MD

8:00 Communication and Safety in Surgery–Galen Perdikis, MD
8:20 Avoiding Laser Complications-Jason Pozner, MD
8:40 Peri-orbital Complications-James A. Garrity, MD
9:15 Conventional and Non-conventional Injuries to the Facial Nerve-Salvatore Lettieri, MD
9:30-10:00 Break

Moderator: Jorge de la Torre, MD
10:00 Facelift Complications, Case Presentation-Stephen Jacobson, MD-Moderator; Panelists: Stephen E. Metzinger, MD. William Truswell, MD, Foad Nahai, MD, Joe Gryskiewicz, MD, William Silver, MD, Richard Zeph, MD, Fred Aguilar, MD
10:30 Principles and Management of Lower Eyelid Retraction/Ectropion Following Blepharoplasty- Brent Hayek, MD
10:40 Handling The Difficult Patient, Case Presentation-Galen Perdikis, MD-Moderator; Panelists: Robert Simons, MD, Gaylon McCollough, MD, Wm. Russell Ries, MD, James Newman, MD, Grant Stevens, MD, Stephen Metzinger, MD
11:10 Endoscopic Complications-Jorge De la Torre, MD
11:25 Avoiding Common Injectable Complications-Timothy Greco, MD.
11:40 How Would you Handle this Eyelid Complication, Case Presentation-TBD, MD Moderator; Panelists: Jorge de la Torre, MD, Ryan Heffelfinger, MD, Stephen Perkins, MD, Stephen Jacobson, MD, Foad Nahai, MD, Gaylon McCollough, MD

Track 2

Neuromodulators, Fillers, Lasers

Thursday April 10, 2014 – Neuromodulators
Moderator: Timothy M. Greco, MD

6:30 Company Sponsored Event – Ellman/Sandstone
7:30 History of Neuromodulators; Mechanism of Action–Rebecca Metzinger, MD
7:45 Preparation of Neuromodulators [Onobotulinum (Botox), Abobotulinum (Dysport), Incobotulinum (Xeomin)-J. Randy Jordan, MD
8:00 Pertinent Anatomy of the Facial Musculature as it Relates to Neuromodulators-Fred G. Fedok, MD, MD
8:30 Clinical Comparison of FDA-Approved Neuromodulators-Timothy M. Greco, MD
§ Lecture on Onubotulinum
§ Lecture on Abobotulinum
§ Lecture on Incobotulinum
9:30 The Use of Neuromodulators in the Treatment of Hyperfunctional Lines of Face. (Onobotulinum, Abobotulinum, Incobotulinum (includes video demonstration)-Jill Hessler, MD
10:00-10:45 – Break with Exhibitors
10:45 The use of Neuromodulators for Headaches-Farzad R, Nahai, MD
11:05 Aesthetic Complications of Neuromodulators and their Treatment–John Martin, MD
11:25 The use of Neuromodulators in Facial Reshaping: All Neuromodulators-Joely Kaufman, MD
11:45 Combining Neuromodulators with Surgery–John Fezza, MD
12:00 The use of Neuromodulators for Hyperhydrosis (Axillary, Palmar, Plantar)-Cherie Ditre, MD
12:15-1:30 Lunch in Exhibit hall
1:30 Demonstration of Neuromodulators
§ Onubotulinum–Seth Yellin, MD
2:30-3:15 – Break with Exhibitors
3:15 Live Demonstrations continue
§ Abobotulinum–Farzad R. Nahai, MD
§ Incobotulinum–Louis M. DeJoseph, MD
5:15 Q&A with Discussion
6:00 Training; with additional observation and instruction
6:30 Company Sponsored Event- Evidence Based Evaluation of a Novel Skin Resurfacing Device- Dr. Brian Biesman, MD (sponsored by Syneron/Candela)

Friday, April 11, 2014 - Fillers
Includes Video Technique Instruction during didactic portion

Moderator: Paul J. Carniol, MD

7:30 History of Fillers-Joely Kaufman, MD
7:45 The Science behind Fillers – Hyaluronic Acid Fillers (Juvederm, Voluma, Restylane, Perlane, Belotero), Calcium Hydroxyapatite (Radiesse), Poly-L-Lactic Acid (Sculptra), Polymethylmathocrylate (Artefill)-Joely Kaufman, MD
8:15 Understanding Pertinent Anatomy of the Face to Provide Safe, Long Lasting Results with Fillers-Salvatore C. Lettieri, MD
8:45 Clinical Application of fillers – Wrinkle Effacement and Acne Scars-Lisa D. Grunebaum, MD
9:05 Clinical Applications of Fillers for Upper 1/3 of face – Temples, Infrabrow region-Louis DeJoseph, MD
9:25 Clinical Application of Fillers for Tear Troughs, Nasal Reshaping, Earlobes-Seth Yellin, MD
9:40 Re-Volumization of the Cheeks-Michael Persky, MD
10:00 Break With Exhibitors
10:45 Clinical Application of Fillers to the Lower 1/3 of face – Nasolabial folds, Marionettes, Prejowl, Sulcus, Jaw Line Reshaping, Lips-Timothy Greco, MD
11:05 The Filler Facelift – Volumizing the Face: Putting it all Together with Fillers & Fat- Paul Carniol, MD
11:30 Pros and Cons of Cannula Use-Daniel Rousso, MD
11:45 Q& A or add in another speaker is there is someone we need to add
12:00 Lunch in Exhibit Hall
1:15 Combining Fillers and Neuromodulators for effective long lasting results for aesthetic enhancement of the face-TBD
1:30 Facial Fat Transfer-Kamran Khoobehi, MD
1:55 Complications of Fillers and Appropriate Treatment-Lisa D. Grunebaum, MD
2:10 Periorbital Rejuvenation using Fillers-John Martin, MD
2:25-3:00 Break with Exhibitors
3:00 CME Demonstration of Fillers – Sculptra, etc–Seth Yellin, MD
CME Demonstration of Fillers – Radiesse, Beloteroe, etc.–Louis M. DeJoseph, MD
CME Demonstration of Fillers – Restylane, Perlane, etc.–Farzad R. Nahai, MD
CME Demonstration of Fillers – Juvaderm, Juvaderm Ultra Plus, etc.–William E. Silver, MD
6:00 Neuromodulator Training; with additional observation and instruction

Saturday, April 12, 2014 - Lasers and New Technology
Moderator: J. Kevin Duplechain, MD

7:30 Laser Biophysics and Tissue Interaction: Present and Future-Sarah Wester, MD
7:45 Ocular Safety for Lasers-Wendy W. Lee, MD
8:00 How to Buy a Laser-Louis M. DeJoseph, MD
8:15 Laser Treatment of Tattoos: A Booming Business
8:30 New Technology for Facial Rejuvenation–Jason Pozner, MD
8:45 Are There Two Gold Standards: Erbium and Yag?-Jill Waibel, MD
9:00 The Treatment of Vascular Lesions-Wm. Russell Ries, MD
9:15 Laser Hair Removal: Techniques and Technology
9:30 Non-Surgical Body Contouring: Updates and Applications-Joely Kaufman, MD
9:45 Energy Based Skin Rejuvenation for all Skin Types-James Newman, MD
10:00 Current and Future Concepts in the Treatment of Scars-Jill Waibel, MD
10:30 Break With Exhibitors

Moderator: J. Kevin Duplechain, MD
11:15 Laser Liposuction-Stephen E. Metzinger, MD
11:30 Non-Surgical Body Contouring with Cryolipolosis-Grant Stevens MD
11:45 Micro-focused Ultrasonic Tissue Tightening-Michael Persky, MD
12:00 Radiofrequency Sublative Therapy-Brian Biesman, MD
12:15 Lunch

Moderator: J. Kevin Duplechain, MD
1:15 Laser Treatment of Skin for Photo-aging and Laxity-Paul J. Carniol, MD
1:30 Fractional Ablative Resurfacing: Is it Here to Stay?-John Martin, MD
1:45 Fully Ablative C02 resurfacing: Why I Keep Doing This-Timothy M. Greco, MD
2:00 Why I use the Erbium Fractionated Laser, CO2 Laser, and Chemical Exfoliation to Individualize Treatment of each Patient in Resurfacing-Steven Perkins, MD
2:15 Improving Post Resurfacing Results with Skin Care-J. Kevin Duplechain, MD
2:30 Break With Exhibitors

Moderator: J. Kevin Duplechain, MD
3:15 Peri-Ocular Resurfacing Oculoplastics
3:25 Peri-Oral Resurfacing Facial Plastics
3:35 How to Resurface the Neck
3:45 Laser Vs. Peels: How to Decide
4:00 Decisions to Help Prevent Complications-Jason Pozner, MD
4:15 Tattoo Removal–Louis M. DeJoseph, MD
4:30-6:15 Technology Demonstrations
RF Skin Tightening
C02 and Erbium Resurfacing
Non - Invasive Body Contouring
Tattoo Removal
6:30-7:30 Laser Workshop
6:45 Join the Faculty for Dinner at Maggiano’s Little Italy.

Track 3

Practice Marketing and Business Procedures

Thursday, April 10, 2014 – Patient Attraction
Image Marketing, Staff, Web Design, Social Media Presence, PR
Moderator: Salvatore C. Lettieri, MD

8:00 Getting a Handle on Inventory-Susan Sullivan
8:20 How to Look High-End on a Budget-Salvatore C. Lettieri, MD , MD
8:40 How to Keep Staff Happy & Motivated-Debra Atkins, MD
9:00 What to do with Unhappy Staff (or how to motivate/incentive them)–Dana Fox
9:20 The Importance of Skin Care & Office Aesthetics–Fred Aguilar, MD
9:40 How I Lead My Team-Samuel M. Lam, MD
10:10 Differentiate or Die-Catherine L. Maley
10:30-11:15 BREAK
11:15 The One-Minute Manager: how to manage many-Susan Sullivan
11:25 Mobile Marketing (Responsive)-Timour Haider
12:00 How I started from Scratch-David Schafer, MD
12:30-1:45 Working lunch – Website Tear-Downs (or Cheers) Panel (Non-CME)-Jonathon Montoya

Afternoon Break-out Sessions:
2:00 Frustrated with your Web presence? Make sure you have these 7 items–Timour Haider
2:00 Colors Personality Testing for Better Staff Communications–Susan Sullivan
3:00 Phone Power for Front Desk & Back-Up Phone Staff-Catherine L. Maley
3:00 Don’t Let Them Pick Your Pocket: How to Find & Keep Every Cent Owed to You–Glenn Morley
4:00 BREAK
4:30 Achieving Exponential Growth by building & maintaining your A-Team OR how plastics and facial come together to build a better practice together-Edwin F. Williams, MD
4:30 Ratings and Reviews: The New Marketing Mandate-Marie Olesen and Dana Fox
5:30 End of Day
6:30 Company Sponsored Event- Evidence Based Evaluation of a Novel Skin Resurfacing Device- Dr. Brian Biesman, MD (sponsored by Syneron/Candela)

Friday, April 11, 2014 – Patient-Conversions: selling, qualifying, sales funnels, following up
Moderator: Salvatore C. Lettieri, MD

8:00 Service Quality, Building Emotional Connections with Patients-Candace Crowe
8:20 The ONLY 5 Things you Need to Grow Your Practice-Catherine L. Maley
8:40 The 5 Biggest Turn-Offs for Patients-Dana Fox
9:00 Zero-Resistance Converting-Catherine L. Maley
9:00-10:00 Special Breakout session: Commissions, Groupons, & the Corporate Practice of Medicine: Three Evils of the Med Spa Industry-Alex R. Thiersch, JD
9:20 The Magic of How We Decide–Candace Crowe
9:50 Not Ready For a Facelift? How to Keep Them Loyal While They’re Waiting–Debra Atkins, MD
10:10 Reputation Management–Grant Stevens MD
10:30-11:15 BREAK
11:15 Online Ads that Work (ppc, fb, retargeting)-Matt Ardnt
11:15-12:15 Special Breakout Session – The Why & How to Work with Lawyers-Alex R. Thiersch, JD
11:35 Gap Analysis: Plug Up the Holes Costing You Thousands-Catherine L. Maley
12:00 How I Left Old-School Practice to Start My Own-Peter Capizzi, MD
12:30 Lunch with Exhibitors

Afternoon Break-out Sessions:
2:00 Selling the Invisible Professionally to Convert More Consults-Catherine L. Maley
2:00 Fraud & Loss: How to Keep Up with Products–Carol Langsdon, RNP, Renie Carniol, Lynn Truswell
3:00 10 Tips to Increasing Web Leads–Timour Haider
3:00 How To Integrate Peels & Skin Care-Debra Atkins, MD
4:00 BREAK
4:30 How to Build a Wildly Successful Practice You Can Sell Later-Edwin F. Williams, MD
4:30 Analysis of the New Patient Psyche. New Patient Questionnaire–Fred Aguilar, MD
5:30 End of Day

Saturday, April 12, 2014 – Retention, Referrals, Reviews: events, email, direct mail, loyalty, rewards
Moderator: Salvatore C. Lettieri, MD

8:00 How I became Famous on You Tube–Linda Persall
8:20 Networking Magic–Dana Fox
8:40 Go Mobile for New, Return & Referring Patients-Catherine L. Maley
9:00 Network with Hair Salons & Spas in Your Area–Monica Bonakdar, MD
9:20 Patient Online Reviews – How to Get Good Ones-Marie Olesen
9:40 How I Stay Busy All Year: Marketing Calendar-Monica Bonakdar, MD
10:00 How to Use Video to Improve SEO, Promote Your Practice, and Enhance the Patient Experience-Candace Crowe
11:15 The Dirty Dozen: 12 Tips for Successful New Staff “On-Boarding”-Glenn Morley
11:15-12:15 Special Breakout Session – Non-competition and Non-solicitation Clauses-Alex R. Thiersch, JD
11:45 Build a Bigger Practice with Marketing Automation–Timour Haider
12:10 Ninja Online Marketing Strategies-Matt Ardnt
12:30 Working lunch
Is Your Website Good or Bad for your Business?-Ron Montoya (Non-CME)

Afternoon Break-out Sessions:
2:00 Staying Ahead of the Competition–Grant Stevens, MD
2:00 Marketing Skin Care to a Patient Population–Ryan N. Heffelfinger, MD & Calvin Jordan
3:00 The Merge of Social Media & SEO–Timour Haider
3:00 Incorporating Physician Extenders in Your Practice–Edwin F. Williams, MD
4:00 BREAK
4:30 How to Set Up a Photo Room & Data Management: How to Handle & Preserve all Those Photos!-Ryan N. Heffelfinger, MD & Calvin Jordan
6:45 Join the Faculty for Dinner at Maggiano’s Little Italy.

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